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This continued until 1985, when Unicord was purchased by Keio Electronic and subsequently renamed Korg USA. Around this time, the company began its association with Keio Electronic, eventually importing synthesizers, rhythm machines and effects units, and rebranding them as Univox products for the US market.Īfter separating from Gulf + Western in 1975, Unicord decided that the Korg name (which, at that time, was merely the brand name under which Keio Electronic sold its synths and organs) had more value than the Univox name, and stopped rebadging them, becoming instead the importer/distributor for the Korg brand in the USA. In 1967, Unicord merged with a guitar importer, Merson, and was subsequently purchased by an oil company, Gulf & Western, adopting the memorable name 'Merson Musical Products, A Division of Unicord Incorporated, A Gulf + Western Systems Company'. This led to the manufacture of a series of valve amplifiers released under the Univox name. The roots of this lie in the early 1960s, with the assimilation of ACA (the Amplifier Corporation of America) by a company called Unicord. To begin with, there was the creation of a permanent offshoot of the Japanese company in America. However, before looking at the products themselves, we should first turn our attention to the corporate developments that were taking place within Keio Electronic at this time. In this, the second of our three-part history of the company now known as Korg, we chart the evolution of some of the most successful electronic products ever to grace the stage or studio.
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So in 1985, Katoh embarked upon a series of strategies and developments that would see his company rise to become a pivotal player in the synthesizer and keyboard markets.
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What's more, the company had not attained permanent financial stability, and its proprietor, Tsutomu Katoh, had injected his own money as development capital on numerous occasions. A handful of products - most notably the PolySix and Poly 800 - had sold well, but it wasn't likely that you'd see these on Top Of The Pops or on stage at Reading Festival. By the mid-'80s, they had carved a significant niche for themselves, and won the respect of keyboard players everywhere, without ever becoming a market leader. But it was their world-class synths, such as the M1 and Wavestation, that made them the company they are today.Īt the end of last month's article, we left Keio Electronic in a strange position. In the 1980s and early '90s, with Yamaha's help, Korg expanded dramatically, producing some of the first affordable digital recorders and physical-modelling instruments.
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